Our Story
A family tradition, an elegance born from the earth, the sea, and the hands.
Ours is a story that smells of leather, salt, and sun.
Everything began in 1960, amidst the white narrow streets and blue silhouettes of Positano, with one man, Carmine Ruocco, and his passion for the craftsmanship of shoes and sandals. A trade made of precision, patience, and vision. An art he chose to pass on generously to his son Vincenzo, and which lives on today through the hands and heart of Lorenzo, the third generation of the family.
Nanà, the creative soul of the brand, has taken up this legacy and transformed it into a project that combines design, tailoring, and human warmth. Each model is designed by her and comes to life through collaboration with the best Italian artisan workshops. Nothing is left to chance: from the soles to the jewelry details, every element is chosen and crafted with the care and respect that well-made things deserve.
And then there is you, choosing the color of the stones, witnessing the assembly of your jeweled sandal, participating actively in that magic. Because every creation is designed to be unique. Just like you.
The essence of Italian craftsmanship, every detail is a declaration of love for the trade.
Everything starts with the material.
We select top-quality natural leather from the best tanneries in Tuscany, free of chemical treatments, with grains and small imperfections that attest to its authenticity. The soles are molded from this leather, then cut and stitched by hand in a historic sole factory in Campania.
For the upper, we use only genuine calfskin, also from Tuscany. Nanà prefers the satin finish version: slightly shimmering, soft, and lustrous, to give the sandals a refined touch as light as summer.
The jeweled details, on the other hand, are true miniature works of art. Made of brass, they are hand-soldered by master Neapolitan craftsmen, stone by stone, to create unique and harmonious designs. The plating — gold or silver — is entrusted to one of the best galvanizing shops in Vicenza, specializing in hypoallergenic and long-lasting treatments.
More than just a sandal: an encounter between your story and ours.
Coming to visit us in our Positano boutique is not just about shopping: it is immersing yourself in a little world of hospitality, handed-down stories, sincere smiles, and details that make the difference. It is choosing a sandal that speaks of you, but that also encapsulates the work and love of many hands.
In a world that rushes, we have chosen to slow down, to continue believing in the beauty of things done well, with the right amount of time and heart.
We welcome you to the world of Nanà Positano, where every step is a tribute to craftsmanship, femininity, and the light of the Mediterranean.