Our History
A family tradition, an elegance born from the earth, the sea, and skilled hands.
Our story smells of leather, salt, and sunshine.
It all began in 1960, amidst the white streets and blue skylines of Positano, with a man, Carmine Ruocco, and his passion for crafting shoes and sandals. A craft of precision, patience, and vision. An art he generously passed down to his son Vincenzo, and which today lives on through the hands and heart of Lorenzo, the third generation of the family.
Nanà, the creative soul of the brand, has embraced this legacy, transforming it into a project that combines design, tailoring, and human warmth. Each model is designed by her and comes to life through collaboration with the best Italian artisan workshops. Nothing is left to chance: from the soles to the jeweled details, every element is chosen and crafted with the care and respect that well-made items deserve.
And then there's you, choosing the color of the stones, witnessing the assembly of your jeweled sandal, actively participating in that magic. Because every creation is designed to be unique. Just like you.
The essence of Italian craftsmanship, every detail is a declaration of love for the trade.
It all starts with the material.
We select top-quality natural leather from the best tanneries in Tuscany, free of chemical treatments, with veins and small imperfections that speak to its authenticity. This leather is used to mold the soles, which are then cut and hand-stitched in a historic sole factory in Campania.
For the upper, we only use genuine calf leather, also from Tuscany. Nanà prefers the satin version: slightly sparkling, soft, and shiny, to give the sandals a refined and light touch, like summer itself.
The jeweled details, on the other hand, are true miniature works of art. Made of brass, they are hand-soldered by master Neapolitan artisans, stone by stone, creating unique and harmonious designs. The plating – gold or silver – is entrusted to one of the best galvanizing facilities in Vicenza, specialized in hypoallergenic and long-lasting treatments.
More than a sandal: a meeting of your story and ours.
Visiting our boutique in Positano is not just shopping: it's immersing yourself in a small world of warmth, inherited stories, sincere smiles, and details that make a difference. It's choosing a sandal that speaks of you, but which also embodies the work and love of many hands.
In a world that rushes, we have chosen to slow down, to continue believing in the beauty of things done well, with the right time and with heart.
We welcome you to the world of Nanà Positano, where every step is a tribute to craftsmanship, femininity, and the light of the Mediterranean.