Our History
It all started in 1960 with Carmine Ruocco, a craftsman of handmade shoes and sandals, who taught his son Vincenzo Ruocco all the secrets of the trade. After his death, Vincenzo continued this beautiful art, passing it on to his son Lorenzo, who carries on the family tradition.
Nanà personally designs her styles but she avails herself of the collaboration of the best Italian laboratories and each of them contributes with their own labor to the creation of the sandal. Nanà will be able to advise you best and will set the stones of your choice herself. You will be part of a small artisan masterpiece ready in a few dozen minutes.
The first phase takes place in the choice of leather in the best tannery in Tuscany. Nanà buys only natural leather, of the highest quality, free from chemical treatments... in fact, small imperfections on the sole ensure its authenticity precisely because it is known that the animal's skin follows the parts and can have small streaks or veins. The leather is used to shape the sole, which is cut and sewn in one of the best sole factories in Campania. The part above the sandal is real calfskin, always from Tuscany. Nanà prefers to use satin leather for its jewel sandals. It has a particular workmanship that makes it particularly elegant, soft and shiny, in fact it is slightly glittered.
The jewel part is completely made of brass. Its creation is entrusted to expert Neapolitan masters who hand-weld each individual setting and the very small stones until they create the various shapes. After that, they proceed to its coloring, which can be either gold or silver. This is one of the phases where Nanà clearly stands out from the crowd. In fact, its coloring is carried out in Vicenza in one of the best galvanizing centers, which guarantees the use of hypoallergenic baths.
The jewel part is completely made of brass. Its creation is entrusted to expert Neapolitan masters who hand-weld each individual setting and the very small stones until they create the various shapes. After that, they proceed to its coloring, which can be either gold or silver. This is one of the phases where Nanà clearly stands out from the crowd. In fact, its coloring is carried out in Vicenza in one of the best galvanizing centers, which guarantees the use of hypoallergenic baths.