Heel style

A family tradition, an elegance born from the earth, the sea, and skilled hands.

Our story smells of leather, salt, and sunshine.

It all began in 1960, amidst the white streets and blue skylines of Positano, with a man, Carmine Ruocco, and his passion for crafting shoes and sandals. A craft of precision, patience, and vision. An art he generously passed down to his son Vincenzo, and which today lives on through the hands and heart of Lorenzo, the third generation of the family.

Nanà, the creative soul of the brand, has embraced this legacy, transforming it into a project that combines design, tailoring, and human warmth. Each model is designed by her and comes to life through collaboration with the best Italian artisan workshops. Nothing is left to chance: from the soles to the jeweled details, every element is chosen and crafted with the care and respect that well-made items deserve.

And then there's you, choosing the color of the stones, witnessing the assembly of your jeweled sandal, actively participating in that magic. Because every creation is designed to be unique. Just like you.

The essence of Italian craftsmanship, every detail is a declaration of love for the trade.

It all starts with the material.
We select top-quality natural leather from the best tanneries in Tuscany, free of chemical treatments, with veins and small imperfections that speak to its authenticity. This leather is used to mold the soles, which are then cut and hand-stitched in a historic sole factory in Campania.

For the upper, we only use genuine calf leather, also from Tuscany. Nanà prefers the satin version: slightly sparkling, soft, and shiny, to give the sandals a refined and light touch, like summer itself.

The jeweled details, on the other hand, are true miniature works of art. Made of brass, they are hand-soldered by master Neapolitan artisans, stone by stone, creating unique and harmonious designs. The plating – gold or silver – is entrusted to one of the best galvanizing facilities in Vicenza, specialized in hypoallergenic and long-lasting treatments.

More than a sandal: a meeting of your story and ours.

Visiting our boutique in Positano is not just shopping: it's immersing yourself in a small world of warmth, inherited stories, sincere smiles, and details that make a difference. It's choosing a sandal that speaks of you, but which also embodies the work and love of many hands.

In a world that rushes, we have chosen to slow down, to continue believing in the beauty of things done well, with the right time and with heart.

We welcome you to the world of Nanà Positano, where every step is a tribute to craftsmanship, femininity, and the light of the Mediterranean.

Handmade, Tailored Just for You: Each sandal is handcrafted to order. After your purchase, we’ll ask for a few photos of your foot so we can tailor it to your exact measurements. Because it’s created exclusively for you, we do not offer refunds.

Perfect Fit Guarantee: Too loose or too tight? No problem. We offer free alterations to adjust the fit to your foot by adjusting the straps only, until the fit is perfect.

Easy Returns Within 14 Days: We accept exchanges for items that are intact, have never been worn outdoors, and have no customizations. Home exchange costs €25 in Europe and €35 in USA; the courier will deliver the new sandal and pick up the return at the same time (cash payment to the courier). For self-shipped returns, please send the item to our headquarters in Positano, including €25 in Europe and €35 in USA in the package to cover return shipping costs.

We are a small family-run artisan business and put our heart into every detail.

Contact us for real photos, advice on materials, and sizing help via WhatsApp: +39 391 774 0190 or Email: info@nanapositano.it

Shipping Times: all models are produced after the order is placed to ensure a handcrafted and unique result. Standard shipping is carried out within 1–5 days, while express shipping takes 1–3 days. All deliveries are insured and may be subject to delays of up to 24 hours in case of unforeseen circumstances. Tracking is free and available via account, email, or SMS with valid contact details.

Any customs duties or import taxes applied in the destination country are entirely the responsibility of the buyer.

Shipping rates for Italy: express delivery is available within 1–3 business days at a cost of €19, while standard delivery takes 4–5 business days and is free of charge.

Shipping rates for the United States and the rest of the world: express delivery is available within 1–3 business days for €19, while standard delivery (4–5 business days) is free; please note that customs duties are not included in the price and are always the responsibility of the customer, depending on the delivery country.

Shipping rates for the European Union: standard delivery takes 4–5 business days at a cost of €25, with no customs duties to be paid.

Returns and refunds are not available for CUSTOM-MADE models produced on request, nor for unjustified reasons of personal preference.